Case Study
$0 to $120K P/YR
Darragh M, went from a complete beginner just starting his mentorship program to running a $120K per year in the matter of a couple weeks after partnering with Catalyst Acquisition.
Who They Are
Darragh runs a mentorship program that helped sales reps break into high ticket closing and optimize their performance. His service had real value, but prospects weren’t seeing it — especially at his $7,500 price point. After a full month of effort with zero revenue, Darragh was ready to walk away from the business entirely.
The Challenge
Despite daily cold calls and a steady ad spend on Meta, Darragh’s client acquisition efforts were bleeding cash. Confused leads, no conversions, and a growing AMEX bill left him doubting whether his business model was even viable.
When Darragh partnered with Catalyst Acquisition, we quickly pinpointed the root issue:
The offer was overly complex, making it difficult for prospects to grasp the value
The messaging lacked clarity, leading to constant price objections
The appointment booking process wasn’t built to convert high-ticket leads
The Approach:
We knew the fix wasn’t to do more — it was to simplify and sharpen:
Repositioned and Simplified the Offer
We helped Darragh strip away the fluff and refocus his offer around one thing: outcomes. By clearly articulating the end result his clients could expect, the value became obvious — and the $7,500 price tag became justifiable.
Results
With a simplified offer and sharpened sales skills:
- Darragh closed his first £7,500 ($10,200 USD) client after just three sales calls
- He now has a clear, proven sales process he can rely on
- He's on track to comfortably scale to $120K/year — with a high-ticket model that actually works