Case Study
$86K In A Single Day
Tyler Reidy, partnered with Catalyst Acquisition to automate his entire sales process for him. So he didn't have to take sales calls or book appointments again.
Who They Are
Tyler Reidy is the founder of a successful mentorship program that teaches clients how to run profitable Facebook and Google ad campaigns. He had already built an impressive business — coaching hundreds of clients — but was still heavily involved in the sales process, personally taking the majority of calls. Attempts to delegate sales in the past had failed, with underperforming hires who couldn’t meet expectations.
The Challenge
During our initial conversations with Tyler, it was clear his business had strong foundations, but he lacked the right systems to build a high-performing sales team. When we reviewed his past hiring and onboarding processes, we quickly identified the core issues:
Poor hiring pipeline – He was recruiting from unqualified, low-quality talent pools.
Lack of onboarding structure – New reps were thrown in without the context or confidence to succeed.
No sales training systems – Without structured coaching, reps couldn’t improve or hit KPIs.
Our Approach
We designed a full sales team revamp to get Tyler out of day-to-day selling and build a team that could grow his business without needing him on every call:
Sourced Elite Setters and Closers
We tapped into our proprietary network of pre-vetted, trained sales professionals to find top-tier setters and closers uniquely suited to Tyler’s offer and clientele.
Built a Robust Onboarding Framework
We created a comprehensive onboarding process that gave each new hire a clear understanding of Tyler’s services, audience, and internal systems — enabling them to perform from day one.
Provided Ongoing Sales Training
Our team led regular coaching sessions to ensure the sales reps consistently hit and exceeded KPIs. We monitored individual performance, identified bottlenecks, and addressed gaps in real-time to keep results trending up.
Results
With the new sales team and systems in place:
- Tyler fully stepped back from handling the majority of sales calls
- His team began closing deals at a higher rate, with improved consistency
- He hit a record day of $86K in cash collected, all without being the one on the phone
